Monday, January 02, 2006

Google enters enterprise software market

Google base recently launched Google Base. I guess Google Analytics is still in beta.
Both these products are free and targeted towards e-commerce services.

Till now only big retailers have luxury of using product information management (PIM) products due to astronomical prices. A big market of Small and Medium Enterprise is left out from benefits of PIM solution. Google is not selling any product, Google Base is a service. You can register your product in Google's categories and publish. I guess one should be able to pull products from ones e-commerce site to Google Base and publish them and you get access to broader market. The cataloging features are quite primitive when compared to PIM vendors.

Google Analytics integrates with Google AdWords and provides the charts for your e-commerce site

We notice it or not Google has entered enterprise software market and they are shaking the structure of market.

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